Art direction & Prop Styling
for spring campaign

Art direction & set styling for the German tableware brand Arzberg’s Spring Campaign. This project focused on capturing the essence of modern rustic Scandinavian aesthetics, blending natural textures, soft neutral tones, and contemporary design elements. The shoot highlights Arzberg’s timeless craftsmanship through thoughtfully curated table settings, featuring organic materials like linen, wood, and ceramic in a warm yet minimalistic composition. Light-filled spaces, delicate floral accents, and a refined color palette evoke a fresh, inviting spring atmosphere, seamlessly balancing tradition with modernity. The result is a visual narrative that embodies effortless elegance, seasonal charm, and the beauty of everyday moments.