Product Styling & Props Curation for Summer Campaign

Styling & props for homeware and textile brand Möve’s Spring/Summer campaign. This project focused on capturing the brand’s essence while beautifully showcasing its seasonal collection update. The styling embraced a fresh, airy aesthetic, combining soft, natural textures with a light, sunlit ambiance to reflect the effortless elegance of Möve’s designs. Carefully selected props and thoughtfully arranged compositions highlighted the quality and craftsmanship of the products, creating a visual narrative that exudes comfort, sophistication, and modern living. The result is a campaign that feels both aspirational and inviting, celebrating the timeless appeal of Möve’s home textiles in a contemporary, seasonally inspired setting.

CREDITS:

Art Direction: Katharina Kuehn (Studio Kuehn)

Styling & Props: Magdalena Lindstedt

Photography: Michael Tewes

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