styling & decoration for
WAYFAIR UK tv-commercial

Set Design for Wayfair UK TV Commercial: "Escape the Catalogue" by BBH London: When Wayfair UK launched their visually captivating TV commercial, Escape the Catalogue, produced by BBH London, the set design played a crucial role in bringing the concept to life. The campaign was all about breaking free from rigid, predictable interior styles and embracing Wayfair’s vast selection of unique, personality-driven home furnishings. To achieve this, the set design had to be dynamic, immersive, and filled with contrast to illustrate the shift from monotony to individuality.

The commercial tells the story of a homeowner who finds herself trapped in a monotonous, uninspired home—a metaphorical “catalogue” of generic interiors. As she discovers Wayfair’s endless possibilities, her surroundings dramatically transform, evolving into stylish, unique, and personality-filled spaces. Our role was to craft visually compelling sets that seamlessly transitioned from lifeless, uniform rooms into vibrant, character-rich environments.