styling & decoration for
WAYFAIR UK tv-commercial

Set Design for Wayfair UK’s “Bland Sucks” TV Commercial: We had the pleasure of designing the set for Wayfair UK’s bold and vibrant TV commercial, “Bland Sucks”, produced by BBH London. This campaign playfully challenges dull, uninspired interiors, emphasizing Wayfair’s mission to bring personality and style into every home.

Our set design focused on creating a striking contrast between lifeless, generic spaces and the colorful, dynamic world of Wayfair. Using bold patterns, statement furniture, and layered textures, we transformed bland rooms into inspiring, personality-packed spaces. The result?
A visually engaging and energetic ad that reinforces the joy of expressive interior design.

This project was all about breaking free from the ordinary—and we loved every second of bringing that vision to life!